Simple Insight : Powerful Impact! Revisiting the Issue of Golf Course Marketing

It’s Monday!

And as various regions in North America start to return to some semblance of order as lockdowns are lifted or adjusted, there is a growing realization that the sport of golf might be one of the first normal activities to return to some sort of “new normal” state of operation!

The golf industry is certainly working hard to put their perspective on the world of golf in this new and complex world: this article, for example, provides a great read on the reality going forward.

Even so, golf courses – both public and private – know that the path of returning to their regular operations is very complex and fraught with risk. Will players return? Will they be prepared to spend money when so much economic devastation has occurred?

Our new economic reality is even more profound for private courses – there are tremendous challenges in encouraging people to consider a private golf club membership when the economy is in such a state of turmoil. And so as the industry slowly returns to some sort “normalcy”, operations, marketing and outreach issues can then become more important than ever before.

With that in mind, we thought we would replay one short video clip from a previous post about using drone for golf course marketing – a simple hole flyover with yardage markers.

Golf courses – both public and private – know that the path of returning to operations is complex. For private courses, there are tremendous challenges in encouraging people to consider a private golf club membership when the economy is in such a state of turmoil.

That’s why short, effective hole-by-hole marketing videos such as this provide such a compelling marketing opportunity going forward – they are quick to film, quick to produce, and quick to share!

Give us a call if you’d like to explore this opportunity now – as your course greens up, the trees begin to bloom and spring and summer finally begin to take hold!